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Bobo Ajudua is an esteemed legal strategist, entrepreneur, and thought leader, recognised for redefining the African legal, entertainment, and sports landscapes over the past decade. As the CEO of The BFA Agency and founder of BFA & Co Legal, Bobo has built a reputation for excellence, facilitating global partnerships, driving cultural influence, and representing Africa’s top-tier talents on the world stage.
A Trusted Legal Advisor in Entertainment
Bobo’s legal expertise has played a pivotal role in reshaping the entertainment industry in Africa. Known for his mastery in negotiation and strategic representation, he has advised and represented some of Africa’s biggest superstars, including Davido, Wande Coal, Lojay, Peruzzi, and Dice Ailes. His landmark deals—such as the partnership between The Recording Academy and Martell and the collaboration between DMW and UnitedMasters—have been instrumental in fostering global recognition for African talent.
Driving High-Impact Global Partnerships
Through visionary leadership, Bobo has spearheaded partnerships with global brands like Puma, Hennessy, 1xBet, and Martell, creating transformative opportunities that elevate African talent on a global scale. His influence in brand strategy and representation continues to open doors for creatives across music, fashion, and entertainment.
Sports Industry Innovator
As the founder of BFA Sports, Bobo is committed to creating pathways for African athletes to achieve international success. He represents elite athletes, including Leon Balogun and William Troost-Ekong, and continues to drive initiatives that place African sports talent at the forefront of global recognition.
Entrepreneurial Ventures & Board Roles
A serial entrepreneur, Bobo has founded and co-founded several businesses, including BFA Studios, Truxi Ltd, FVR, and BNA Ltd, among others. His influence extends to board roles in companies such as Kolisa MFB, Ojanow, Royal Princess Oil Nigeria Ltd, BHC Music, BHC Drinks, and The Care Pack Family.
Thought Leadership & Public Speaking
Bobo’s thought leadership transcends industries. He has delivered keynote addresses and shared his expertise at prestigious forums, including:
These engagements underscore his commitment to fostering the growth of Africa’s creative industries while contributing to global conversations on talent, culture, and entrepreneurship.
Early Life & Education
Born on 30th June 1990 in Lagos, Nigeria, Bobo Ajudua’s academic journey spans leading educational institutions. He is an alumnus of the University of Essex, where he earned his law degree, and the Nigerian Law School, where he qualified as a barrister. His formative education includes studies at the British International School and Cambridge Centre for Sixth Form Studies.
Awards & Recognition
Bobo has been widely recognised for his outstanding contributions to the legal and entertainment sectors. Notable accolades include:
Professional Affiliations
Bobo is a proud member of the Nigerian Bar Association (NBA), the Nigerian Bar Association – Section on Business Law (NBA-SBL) and the Nigerian-Indonesian Chamber of Commerce and Industry (NICCI) and continues to play an influential role in advancing the legal profession.
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